25th October 2023

PriceHubble, Europe’s leader in performance data solutions for real estate and finance, has acquired WhenFresh, the UK’s residential property data bureau, delivering data and decision engines to banks, insurers, the public sector and other Big Data users. This strategic milestone marks PriceHubble’s 6th acquisition to date, making it a leading consolidating force in Europe’s data proptech ecosystems.

After acquiring Dataloft in March 2023, the addition of WhenFresh marks PriceHubble’s second acquisition in the UK in under a year and its sixth M&A since inception. By leveraging WhenFresh’s product and data strength in the UK, PriceHubble further extends local market leadership. This acquisition also enables PriceHubble to build a global powerhouse of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.

Founded in 2012, WhenFresh is a leading residential property data specialist in the UK, supplying data and related solutions to mortgage lenders, insurers, leading UK banks, The Bank of England and the wider financial services sector, the public sector, utilities and other Big Data users. The company provides access to over 200 best-in-class proprietary, private and public datasets in one place via a simple, single API integration built on an unrivalled amount of data, including crucial ESG-related data. Its solutions and know-how enable its clients to make faster, better-informed and more cost-efficient property risk decisions.

“PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world. It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond.”, comments Dr. Stefan Heitmann, Founder and Executive Chairman of PriceHubble. “We are extremely happy to welcome the WhenFresh team,” he adds.

Alexis Radjabi, Chief Sales Officer for Western Europe at PriceHubble, says: “By joining forces with the WhenFresh team, we are combining our own solutions with their know-how in applications for banking, insurance, utilities and the public sector and with Dataloft’s expertise in residential market intelligence. This synergy enables us to seamlessly build unique performance data solutions, positioning ourselves exceptionally well to assume market leadership.“

When Fresh Ltd becomes a wholly owned subsidiary of PriceHubble UK under the leadership of Mark Cunningham, Co-founder and Director of WhenFresh, who explains: “We’re very excited to become part of the burgeoning PriceHubble family. Bringing together the wealth of property data assets, technological excellence and data science expertise we each possess will enable us to drive ever faster product and service development and accelerate business growth at scale”.

Alan Dean, WhenFresh’s Co-founder and Technical Director, will become PriceHubble’s Group Innovation Director and continue supporting PriceHubble’s growth agenda with a UK and multinational focus. Dean adds: “This acquisition will allow both companies to share their technology in order to amplify and accelerate the development of new products, opening up a tremendous opportunity to take our success in the UK to the international market as part of the PriceHubble Group.”

Accessible EPC Data
Fully accessible property EPC (Energy Performance Certificate) data is now available via API or flat-file append from WhenFresh. Match by Address, Title Number or UPRN – Read More…

Cladding Dataset Expanded
WhenFresh expands its National Cladding Dataset to 1.12m dwellings in buildings of 18m+ and 11-18m in height – Read More…

Decisions-as-a-Service for Mortgage Lenders
The suite of data-driven modules enable mortgage lenders to make better-informed, less risky decisions from origination through to book securitisation – Read More…

Capita integrates WhenFresh Data
Capita has built a comprehensive range of WhenFresh property attribute & risk data items into its OmigaDigital platform to streamline its mortgage origination platform – Read More…

About WhenFresh

WhenFresh is a leading supplier of residential property data and related solutions to UK Mortgage Lenders, Insurers, the Public Sector and other Big Data users – and has established itself as the UK’s Residential Property Data Bureau.

WhenFresh brings together over 200 best-in-class proprietary, private and public property datasets in one place and creates bespoke decision engines and Apps, as well as supplying data ‘ingredients’ including property attribute, risk/peril, geospatial, environmental, climate and market data to its clients for a wide range of applications.

Among other accolades, WhenFresh has been awarded DataIQ’s “Data Enabling Solution of the Year” and the Insurance Times Gold supplier award for “Excellence in Technology”, as well as featuring prominently in a number of prestigious Top 100 & Top 50 reports in the Financial Services, FinTech and InsurTech spaces.

About PriceHubble

PriceHubble is a European B2B company that builds innovative digital solutions for the real estate and financial industries based on property valuations and market insights. 

Leveraging big data, cutting-edge analytics and great visualisation, our products suite brings a new level of transparency in the market, enabling their customers to make real estate and investment decisions based on the most accurate data-driven insights (such as valuations, market analyses, value forecasts or building simulations) and enhance the dialogue with end consumers. PriceHubble’s digital solutions are designed to help all players across the entire real estate value chain (banks, asset managers, developers, property managers and real estate agents). 

PriceHubble is already active in 10 countries (Switzerland, France, Germany, Austria, Japan, Netherlands, Belgium, Czech Republic, Slovakia and the United Kingdom) and employs more than 200 people worldwide.