Bespoke Data Analytics

Use WhenFresh data and temporal analysis to engage with prospective customers at exactly the time when they are making buying decisions for your products/services.

A Leading Energy Provider

With six million people moving home each year the impact of disconnection is extremely costly. A leading energy provider wanted to engage with customers before they moved – and WhenFresh Bespoke Data Analytics showed them how.

3 months beforeDay of move3 months after

We scored the company’s customer data, identifying which customers were likely to move and, crucially, when.

The energy provider assessed our moments of intent insights against their business and marketing intelligence reports and modelled the potential incremental cost savings for retention strategies.

The results were so strong that event driven communications are now an essential component to the business’s on-going CRM strategy.

Results:

  • 30% increase in customer retention
  • 50% reduction in cost to serve
  • 3.5x return on investment

We apply this same methodology for banks, insurers, retailers, telecoms providers and more.

To get started building your own right time strategy by identifying customer intent before it happens, get in touch today.

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