With two million families moving home each year, the impact of disconnection is extremely costly. A leading energy provider wanted to engage with customers before they moved – and WhenFresh Bespoke Data Analytics showed them how.
|3 months before||Day of move||3 months after|
We scored the company’s customer data, identifying which customers were likely to move and, crucially, when.
The energy provider assessed our moments of intent insights against their business and marketing intelligence reports and modelled the potential incremental cost savings for retention strategies.
The results were so strong that event driven communications are now an essential component to the business’s on-going CRM strategy.
We apply this same methodology for banks, insurers, retailers, telecoms providers and more.
To get started building your own right time strategy by identifying customer intent before it happens, get in touch today.