HeaderAbout Us

WhenFresh is a DaaS (Data as a Service) business, built on three key strengths:

>  Unrivalled UK data assets

>  World class data science

>  Accessible, flexible delivery 

WhenFresh brings together more than 200 private & public UK data sources in one place to form a live, combined consumer database of unrivalled breadth and depth, comprising over 2 billion verified, provenanced data items.

Our data scientists use advanced analytics to turn these data assets into innovative, insightful ‘off-the-shelf’ products and services for a wide range of applications including: customer retention, acquisition and verification, insurance form pre-fill, risk management, collections, compliance and suppression.

And we really deliver.  WhenFresh’s products & services are designed to be flexible, accessible and readily tailored to meet your exact needs and can be delivered instantaneously via our specially–built API.

Our products and services are fully GDPR-compliant and are primarily used in the Financial Service, Insurance, Utilities, Property and Retail sectors. They are available both direct from WhenFresh and via resellers such as the Royal Mail, Experian, Equifax, Acxiom and CallCredit.

We also work on bespoke client-specific modelling projects.  For example, using predictive analytics and temporal analysis we can also identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming, so you can focus your marketing on the right customers/prospects at the right time.

Technology and data are only as good as the people behind them. We’ve built an expert team from many innovative businesses including tesco.com, lastminute.com, swiftcover.com, Microsoft and Zoopla.