Financial Service organisations are voracious consumers of data – and WhenFresh provides an extensive range of solutions and data for Financial Service applications.

WhenFresh brings together over 200 private and public data sources – including datasets from Zoopla, Prime Location, uSwitch & Money.co.uk for example, via our partnership with ZPG (Zoopla Property Group). Our unique data assets and insightful, predictive analytics are used by many of the UK’s major banks and lenders.

By applying advanced analytical skills to these unique data assets, WhenFresh builds bespoke data-driven solutions for a wide variety of Financial Service applications, including:

>  Customer Acquisition
>  Customer Retention
>  Data Verification/Validation
>  Decision Making
>  Risk Management/Reduction
>  Debt Management
>  Collections

Bespoke Data Analytics


WhenFresh works both directly with end-users in the Financial Service sector and via reseller agreements with organisations such as Experian, Equifax, Axciom and CallCredit.

Our Data Scientists pride themselves on creative problem-solving, so please talk to us about your particular needs and CHALLENGE US to find the best possible solution for you.

WhenFresh products & services commonly used by the Financial Service sector include:

Home Mover Alerts

Buy To Let Insights 

Property Not Yet On The Market

To find out more, please call us on +44 (0) 207 993 5818 or complete the enquiry form.

The UK Insurance market has never been more competitive and, with the recent buzz around “disruption” and the rapid advancements in Insurtech, it has become all the more important for insurers to seek that small, but crucial competitive edge. 

The key to it all is data. Behind The BricksBy providing flexible access to the best possible breadth and depth of accurate, up-to-date, verified data, WhenFresh supplies many of the UK’s leading Insurers with products and services for home insurance prefill and other applications to improve customer acquisition/conversion, risk management, pricing accuracy and claims management/validation.

WhenFresh brings together over 200 private and public data sources – including datasets from Zoopla, Prime Location, uSwitch & Money.co.uk for example, via our partnership with ZPG (Zoopla Property Group) and a vast array of Risk and Perils data, via its partnership with CSL – to form a “one-stop shop” for the Insurance sector.

By combining these vast, unique data assets with cutting-edge data science and flexible, accessible delivery via API, WhenFresh has built all the tools to make Insurance easy.

Our new BehindTheBricks API gives instant access to over 2bn property-specific data items across over 300 data items and can be fully customised to your data schema.  Insurance form prefill is a key application, as we can prefill insurance application forms the moment virtually any residential UK address is entered. 

This greatly reduces consumer input, leading to much improved form completion rates and a greater quantity (and quality) of Insurance quotes.

We’ve also built the “off-the-shelf” Home Insurance Prefill product, a subset of the BehindTheBricks dataset, which is available for immediate flat-file delivery, with no developer/integration requirement.

Home Insurance Prefill provides the 7 most commonly required data items for Insurance prefill, including number of Bedrooms, Bathrooms & Receptions, Property Type/Style, When Built, Roof Type & Wall Type/Materials. Find out more here.

We are also able to supply approximately 300,000 UK Home Insurance Renewal Dates per month.

Insurance Renewal

Through close partnerships with ZPG / Zoopla Property Group (incorporating Zoopla, Prime Location & PSG), CLS and many others, WhenFresh has brought together a vast, unique wealth of high quality, current data-sets with specific relevance to the UK residential property market. 

By combining property-specific data assets with a deep understanding of the UK property market and advanced analytical techniques/proprietary models, WhenFresh provides a wide range of services to property-related businesses including Estate Agents, Property Developers, Home Insurers and Mortgage Lenders.

Behind The Bricks

Example Products/Services we supply to the Property-related sector include:

> BehindTheBricks – Instant API-based access to residential, property-specific data for virtually any UK address – totalling over 2bn data items.

> Home Mover Alerts – We can accurately plot the pre-, per- and post home-move stages to help you focus your marketing on the right people at the right time.

> NYOM:  Not Yet On Market – We’ve developed proprietary algorithms which enable us to predict with great accuracy which homes will come on to the market and when, BEFORE they are listed. 

> Buy-To-Let Insights – WhenFresh brings to bear the full might of its property data to analyse BTL portfolios across 9 key metrics to assess and manage risk.

The UK Utilities sector is a “dog eat dog” marketplace, with suppliers of Gas, Electricity, Broadband, Mobile and TV services standing or falling on their ability to win customers from their competitors – whilst fighting a constant rear-guard action to  retain their own. WhenFresh provides marketing data for Utilities to focus acquisition, retention & switching offers on the right people at the right time.

One of the biggest triggers for changing suppliers for any type of Utility is a home move – and WhenFresh have unrivalled data assets built from a combination of over 200 private and public data sources, including for example, selected live datasets from Zoopla, Prime Location & PSG among others.

By bringing advanced analytical techniques to bear on these unique data assets, WhenFresh is able to precisely identify prospects for you to target at exactly the right time in their home move cycle, both for customer acquisition and retention activities.

The Home Mover Journey

Our Data Scientists have even built proprietary models which accurately predict those properties most likely to come onto the market before they list with estate agents, to help you stay one step ahead of the competition.

And because we know all about rental moves as well as sales, we can also help you identify which customers to contact and when, before they pack up and leave you with unpaid bills…

In summary, we help Utility suppliers with:

>  Customer Acquisition
>  Customer Retention
>  Debt Management, especially among renting customers
>  Collections

WhenFresh works both directly with end-users in the Utilities sector and via reseller agreements with organisations such as Experian, Equifax, Acxiom, CallCredit and Royal Mail.

The WhenFresh products & services most commonly used by the Utility suppliers include:

Home Mover Alerts

Not Yet On The Market

Bespoke Analytics for Right-Time marketing

To find out more, please call us now on +44 (0) 207 993 5818 or complete the brief enquiry form.

For many UK Retailers, especially those selling “big ticket” items, its not only a matter of WHO to market to, but WHEN. WhenFresh combines its vast data assets with temporal analysis to identify key triggers and provide marketing data for retailers to target the right customers at the right time.

There are a number of specific life-stage events, or triggers, which can serve as very strong indicators as to when consumers will be in the market for buying specific products – and none more so than moving home.

Clearly, if you’re moving from a house that has 2 bedrooms, to one with 4 bedrooms, you’ll need more beds, but the home-move often triggers a wide range of high value purchases, such as new furniture, carpets, curtains, widescreen TVs, Washing Machines, Dishwashers and even cars.

In fact, we know from years of analysis, that consumers spend 5 times as much on improving their new homes in the first 6 months after a move, than they do in the following 3 years.  Put simply, the secret of great retail marketing is… timing.

How can it work for you?

We match your historical purchase data against our database of home moves for the last 2 years, for example.

Our data scientists then undertake a temporal analysis and look for patterns to identify when your customers first inquired and ultimately bought, relative to home moves.

The resulting insights can tell you a great deal about your customers and the importance of home moves to your business – and, with as many as 300,000 household moving home each month in the UK, WhenFresh can show you where and when in the home-move cycle to target your marketing in the future. 

WhenFresh has access to a unique blend of over 200 private & public data sources and, by bringing advanced analytical techniques to bear on these vast data assets, WhenFresh is able to precisely identify prospects for you to target at exactly the right time in their home move cycle, both for customer acquisition and retention activities.

To book your demo and find out how WhenFresh can benefit you business, please call us on 0207 993 5818 or complete the short enquiry form today.