BehindTheBricks, the new API from WhenFresh, gives insurers access to over 2 billion UK property-specific data items to pre-fill insurance application forms & reduce abandonment.
WhenFresh Ltd, a leading provider of data-driven marketing services to large Insurance, Financial, Property & Retail organisations, launches the ground-breaking BehindTheBricks API(www.BehindTheBricksAPI.com). BehindTheBricks provides insurers and comparison sites/aggregators with real-time access to over 2 billion verified property-related data items, which can be pre-populated to insurance applications forms the moment a consumer enters an address. This includes common items to reduce consumer input, as well as more difficult answers (e.g. ‘year built’, ‘proximity to tall trees’, ‘flood risk’, etc…) to improve data quality, increase form completions and reduce abandonment.
WhenFresh CEO Mark Cunningham explains: “The UK Home Insurance market is of course massively competitive, with insurers and aggregators fighting to provide quotes to new movers, renewers & switchers, but they have to ask consumers to provide an awful lot of detailed, accurate information about the property they wish to insure. Long, complex insurance application forms lead to as many as 40-50% of applications not being accurately completed, which means abandoned forms, inefficient marketing spend and lost customers. BehindTheBricks tackles these issues by prepopulating home insurance applications with verified, property-specific answers the moment the applicant enters an address. This greatly reduces consumer input and makes the whole process of getting insurance quotes very much quicker and easier for the consumer, which improves the quantity and accuracy of completed applications and ultimately means a lot more business for insurers.”
Congratulations to all DataIQ Awards 2021 winners & finalists! The team here at WhenFresh are enormously pleased and proud to have won the Data Enabling Solution of the Year at the prestigious DataIQ Awards 2021! The great and the good of the data industry dusted down their long-unused black ties and posh frocks for the […]
The full Future50 Europe report is now available for download Selected from thousands of contenders, WhenFresh are proud to have been selected as one of the Insurtech Insights and Sønr Future50 Europe – the industry’s definitive ranking of the insurtechs shaping the insurance landscape. This award is a culmination of months of work by Insurtech […]
London, 6 August 2021: WhenFresh has teamed up with tree mapping specialists Bluesky to make its National Tree Map™ (NTM™) data available to insurers and other Big Data users, via the UK’s property ‘Data Supermarket’, the WhenFresh API, to address one of UK residential properties’ most significant risks. For insurers and mortgage lenders, the proximity […]