DaaS firm WhenFresh closes £3m Series A funding round, led by CLS…

2nd March 2017
UK Tech News

London-based DaaS firm WhenFresh has announced the closure of a £3m Series A round.

The round, fully subscribed by CLS Data Limited (part of the CLS Group), also drew support from a series of undisclosed investors from the InsurTech and FinTech sectors.

Co-founded by Alan Dean and Mark Cunningham, WhenFresh uses predictive customer analysis to help firms identify key life events that will trigger purchasing decisions.

WhenFresh claims it’s proprietary algorithms are able to pinpoint exactly when customers are likely to spend more or dramatically less, thus giving customers advance notice of upcoming events.

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